Mikey's Breakfast Pockets

Company: Mikey's

Introduced: July 2019

Distribution: National

Suggested Retail Price: $5.99

Product Snapshot: Mikey’s, creator of better-for-you pizza pockets, tortillas and baked goods, is giving Americans a reason to fall in love with breakfast again with the launch of its new frozen Breakfast Pockets at Natural Products Expo East. Available in two mouthwatering flavors, including Egg & Cheese and Egg, Cheese & Ham, Mikey’s new Breakfast Pockets are the most convenient way to eat better when time is tight, and go from frozen to crisp and flaky on the outside and warm and melty on the inside in a matter of minutes. The new Breakfast Pockets are now available in the freezer aisle at Sprouts Farmers Market and online with additional retailers to follow. Expo East attendees are invited to tryout the brand-new Breakfast Pockets at booth #952 in exhibition hall G.

Staying true to the brand’s “flavor first” philosophy and passion to create a new class of foods free from top allergens that deliver real nutrition without compromising taste, the new Breakfast Pockets were created by classically trained chef and founder, Michael Tierney. Mikey’s Breakfast Pockets combine the convenience of traditional frozen pockets with recognizable ingredients you can find in your own kitchen, for the ultimate delicious hand-held breakfast anytime that’s also free of gluten, grains, soy and dairy.

“As a kid, I loved breakfast pockets, but back then I didn’t care about what I put in my body, as long as it tasted good and I could cook it myself,” said Tierney. “Today, I try and live by the motto, ‘if you can’t spell it don’t eat it.’ Conventional pizza and breakfast pockets are just packed with ingredients that I still can’t identify. With our breakfast pockets, as with all Mikey’s foods, I’ve taken a fresh look at a classic and brought clean ingredients, nutritional value, and great taste to the forefront of the recipe. I hope everyone who tries our newest spin on one of my childhood favorites loves them as much as I do.”

Made with real, recognizable ingredients (and a whole lot of love!), including fluffy scrambled eggs and plant-based cheese that melts like the real thing all wrapped in a flaky, golden-brown crust, Mikey’s Breakfast Pockets are ready in two minutes from the microwave for a hot, gooey, and satisfying meal to go. In addition to being free from top allergens like gluten, grains, soy and dairy, the protein-packed Pockets are Paleo Friendly and Certified Gluten-Free. Additional details include:

Egg, Cheese & Ham Breakfast Pocket – a clean new take on a classic breakfast favorite, this pocket rivals your favorite breakfast burrito.
Egg & Cheese Breakfast Pocket – a vegetarian option for breakfast lovers, this mouthwatering hand-held delight is the next best thing to cracking your own eggs and baking a grain-free crust from scratch in the morning.

Mikey’s Breakfast Pockets are sold in packs of two at a suggested retail price of $5.99 and can be found at Sprouts. All Mikey’s foods, including Pizza Pockets, English muffins, muffin tops, sliced bread, pizza crust, and tortillas are available at more than 8,000 natural, club, and grocery stores across the U.S.

This webinar will examine variables factoring into nutritionally improved candy sales, including ingredients, label claims, and alternative sugars. Better-for-you options remain top of mind for consumers who are searching for indulgences, but in a healthier format.