LAIKI specialty rice crackers

Company: LAIKI Inc.

Introduced: April 2019

Distribution: National

Suggested Retail Price: $3.49 (3.5 oz. bag)

Product Snapshot: LAIKI Inc., the company known for their specialty black and red rice crackers, is proud to announce the launch of two new flavors: Black Rice Crackers with Vegan Cheddar and Red Rice Crackers with Black Pepper.

“Given the incredible response to our original black and red rice crackers, we are confident our two new flavors will excite our loyal fans and help us welcome new ones,” says LAIKI founder, Pradeep Akkunoor.

The new flavors continue to remain true to the original LAIKI philosophy of few ingredients with minimal processing and contain just 5 core ingredients in each of the flavors. Using plant-based natural flavors that are custom blended with natural spices, both flavors create a taste sensation that make it hard to put the bag down.

LAIKI Black & Red original flavors are available in over 5,000 stores in the U.S. and Canada. Sold at natural, specialty, and mainstream retailers, LAIKI Crackers can be found at Sprouts, Albertsons/Safeway, HEB, HyVee, CVS Health, Wholefoods, Stop & Shop, Shoprite, Hannaford Bros., Lucky’s, and Raley’s.

LAIKI offers a better-for-you rice cracker free from the Top 8 allergens. The crackers contain none of the Top 8 FDA allergens as ingredients and are also vegan, certified gluten free, Kosher, and FODMAP friendly. In addition, LAIKI Crackers are made from 100 percent whole grain black or red rice, unlike other rice crackers that typically use glutinous sticky rice flour. Not only are the crackers wholesome and nutritious, but they are minimally processed in order to retain as many nutrients and antioxidants as possible enhancing the natural flavors of the rice.

Food should be simple and nutritious. It should satisfy from the time you read the label to the last crunch. LAIKI Crackers were created to offer the world a guilt-free cracker made with very few ingredients that was safe for the masses. These unapologetically simple crackers were born through an insight into the nutrient-dense black and red varieties of rice that contain phytonutrients, antioxidants and more protein than standard white and brown rice. The company then worked to create a rice cracker with a unique texture and a satisfying, airy crunch.

LAIKI Crackers are offered in a 3.5oz resealable bag (SRP $3.49) or a single-serve 100 calorie pack. LAIKI can be found at many of your local natural/specialty retailers, Amazon, Vitacost, and other e-commerce sites. You can also purchase LAIKI at www.laikicrackers.com

This webinar will examine variables factoring into nutritionally improved candy sales, including ingredients, label claims, and alternative sugars. Better-for-you options remain top of mind for consumers who are searching for indulgences, but in a healthier format.