Nature Valley wafer bars

Company: General Mills

Introduced: July 2019

Distribution: National

Suggested Retail Price: $4.49 (per box of 5 bars)

Product Snapshot: These crispy and creamy wafer bars are made with light and crispy whole grain, layers of creamy peanut butter and topped with crunchy granola. Available in Peanut Butter and Peanut Butter Chocolate varieties.

This webinar will examine variables factoring into nutritionally improved candy sales, including ingredients, label claims, and alternative sugars. Better-for-you options remain top of mind for consumers who are searching for indulgences, but in a healthier format.