THINSTERS Grateful Dead themed cookies

Company: That's How We Roll LLC

Introduced: May 2019

Distribution: National

Suggested Retail Price: $3.99

Product Snapshot: THINSTERS, the crunchy cookie made with real, simple ingredients, is expressing its gratitude in a harmonious way. THINSTERS has announced a partnership with the Grateful Dead in an effort to bring music and cookie lovers together with Limited Edition packaging. A band with a cross-generational following that’s resurged among millennials, the Grateful Dead are one of the most iconic bands in America.

To give Grateful Dead fans the flavor trip of the summer, THINSTERS Chocolate Chip and Toasted Coconut flavors will feature the iconic Grateful Dead Bear embracing a cookie on the front, while the back commemorates their career and influence on America. For an SRP of $3.99, these Limited Edition bags will be available from June through August, 2019 at retailers nationwide including Kroger, Safeway and Albertson’s.

THINSTERS is celebrating the LTO packaging with a social media program that encourages fans to share a photo with THINSTERS Grateful Dead bags. Fans can post with the hashtag #GratefulThinsters to join the community of online fans supporting the partnership.

“Grateful Dead created a genre of music all their own by blending the ingredients of tradition, independence, and authenticity. THINSTERS strives for the same values, and we hope that doing so will bring people together over the joyful bite of a cookie,” said Kevin Joseph, VP marketing for THINSTERS. “This synergetic collaboration commemorates the Grateful Dead’s career and their impact on American music. Thank you to the whole Warner Music Artist Services group for making magic happen.”

This webinar will examine variables factoring into nutritionally improved candy sales, including ingredients, label claims, and alternative sugars.Better-for-you options remain top of mind for consumers who are searching for indulgences, but in a healthier format.