KIND Frozen bars

Company: KIND Snacks

Introduced: May 2019

Distribution: National

Suggested Retail Price: $1.49-$1.99 per bar, $5.99-6.99 per 6-pack

Product Snapshot: In a move consistent with its 15-year history of disrupting and elevating categories, KIND Healthy Snacks (KIND) has entered the frozen category with the release of KIND Frozen bars. The latest offering is a frozen creamy nut bar made from nutrient-dense almonds, layered with smooth dark chocolate and sea salt. KIND Frozen bars have 190 calories, 11 grams of sugar out of a total 49 grams, and is currently available in one flavor, Dark Chocolate Almond Sea Salt, at select Wal-Mart locations nationwide.

KIND Frozen was created in a way that is consistent with the KIND Promise – the first ingredient in all KIND's snacks is a nutrient-dense food recommended for daily consumption. KIND Frozen bars delivers on this promise and aims to fill a need for people seeking an indulgent snack that not only tastes delicious but also features nutrient-dense almonds.

"Since day one, KIND has been committed to balancing taste and health," says Daniel Lubetzky, founder & CEO of KIND. "KIND Frozen upholds our brand's promise and is consistent with how we've always entered new categories – with an eye to creatively elevate people's overall experience. We're thrilled that KIND Frozen™ is disrupting the category by leading with almonds."

KIND Frozen is currently available in one-serving single bar or a 6-serving pack at select Wal-Mart stores across the country. KIND Frozen does not contain any artificial sweeteners, sugar alcohols, or genetically engineered ingredients. To find KIND Frozen at a Wal-Mart near you, visit these sites: Wal-Mart 6-Pack or Wal-Mart Singles.

For more information about KIND, visit www.kindsnacks.com.

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