Cargill has launched a new digital platform, myCargill.com, with a pilot group of edible oil customers.
“People turn to digital solutions because of how easy they are to use,” says Gonzalo Petschen, managing director for Cargill’s global edible oils business in North America. “We developed this solution because our customers told us they want to use digital tools in their business lives just as they do in their personal lives.”
During the initial launch a pilot group of global edible oil customers will be able to:
- Explore Cargill’s portfolio of oils and shortenings;
- Place and manage orders online;
- Review invoices; and
- View food safety or product specification information.
The digital platform will streamline and enhance customers’ buying experiences, as well as provide a fast and easy-to-use option to manage orders and instantly access key information such as food safety data and product technical specifications. “We expect customers will like using myCargill.com for the same reasons people turn to digital solutions in their personal lives. This site makes it easier for customers to connect with Cargill,” says Petschen.
A phased roll out is planned with additional customers, geographies and features expected to be added over time, including market intelligence, real-time order tracking and personalized notifications. “Over time, we envision myCargill.com serving as the digital front door to Cargill allowing customers to access products and information across the company,” says Petschen.
Current market research shows that customers not only want access to e-commerce solutions—but that the ease with which they can do business online is very important to them. “We think innovation, including technology and digitalization can help us address some of the greatest challenges facing the global food system. Our customers are asking for faster, round the clock access to information, and our digital platform will help us better meet their needs. We expect it will be transformational in the way we work with them,” notes Petschen.
The platform will be expanded through a series of releases using an agile approach. “We expect to learn a great deal, quickly incorporate customer feedback, and like all things in the digital world, continually update the platform,” says Petschen.
The roll out of myCargill.com to food customers follows a successful launch in Southeast Asia whereby Cargill’s agricultural supply chain customers can use the site to view commodity sales contracts, create warehousing contracts and schedule pickup of purchased cargo at port warehouses.
