Honestly Veggie Popper Duos

Company: Calbee North America

Introduced: February 2019

Distribution: National

Suggested Retail Price: $3.99

Product Snapshot: Calbee North America, known for their ever popular Harvest Snaps, will announce the launch of Popper Duos at this year's Natural Products Expo West Booth N744. Popper Duos will be the first product unveiled under their marquee brand, Honestly Veggie, which promises: the first ingredient will always be vegetables, no artificial flavor or colors, and a deliciously baked crunch.

"We're thrilled to launch Popper Duos at Expo West," said Paul Laubscher, director of marketing of Calbee North America. "Consumers want their better-for-you snacks to not only taste delicious but to have great texture, Popper Duos achieves both."

Popper Duos have zero artificial flavors or colors and are baked (never fried). They are available in three varieties: Mac & Cheese, BBQ & Ranch, and Zesty Queso. Every bag of Popper Duos is created with farm-picked vegetables as its first ingredient, boasting 4 g of fiber and 4-5 g of plant-based protein in every serving.

"Popper Duos are curated for 'better-for-you' conscious consumers who don't want to forego taste to feel good about the snacks they're feeding their children," said Laubscher. "Made from green peas or red lentils as the first ingredient, Popper Duos are a delicious, more healthful alternative to standard snacks and a fantastic way to help parents get their kids to eat vegetables."

This webinar will examine variables factoring into nutritionally improved candy sales, including ingredients, label claims, and alternative sugars. Better-for-you options remain top of mind for consumers who are searching for indulgences, but in a healthier format.