Crunchmaster Protein Snack Crackers

Company: TH Foods, Inc.

Introduced: March 2019

Distribution: National

Suggested Retail Price: $3.49

Product Snapshot: Crunchmaster recently released its new Protein Crackers. Crunchy, baked crackers with whole grain and five grams of protein to keep you energized.

The crackers are available in two flavors: Roasted Garlic and Sea Salt.

This wholesome line of crackers now combines the benefits of five grams of plant-based protein with more fiber.

“Consumers are also looking to manage their health from the inside out,” said Kim Holman, marketing director at TH Foods. “They are looking for functional ingredients to help in this endeavor. When it comes to ‘gut heath,’ fiber is a top need when looking for crackers. ‘Protein’ is also important because consumers are looking for sustained energy and crackers that help them get them that extra boost throughout the day or at specific times in the day.”

This webinar will examine variables factoring into nutritionally improved candy sales, including ingredients, label claims, and alternative sugars. Better-for-you options remain top of mind for consumers who are searching for indulgences, but in a healthier format.