Crunchmaster Protein Brownie Thins in Salted Caramel

Crunchmaster Brownie Thins in Salted Caramel

Company: TH Foods, Inc.

Introduced: March 2019

Distribution: National

Suggested Retail Price: $3.99

Product Snapshot: These guilt-free crunchy thins now come in the sweet and savory combination of Salted Caramel—a new flavor of baked brownie perfection with the protein and great nutrition of wholesome ingredients. Contains 8g of plant-based protein per serving.

This product delivers an irresistible combination of sweet and salty flavor with eight grams of plant-based protein. These brownie thins make the perfect guilt-free snack—a serving of 32 crackers is just 130 calories.

“Americans like their sweets,” says Kim Holman, marketing director, TH Foods. “But, they are looking for better-for-you junk food. They no longer want empty calories; they want indulgent products that offer them more, like low sugar, or some sort of functional benefit.”

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This webinar will examine variables factoring into nutritionally improved candy sales, including ingredients, label claims, and alternative sugars. Better-for-you options remain top of mind for consumers who are searching for indulgences, but in a healthier format.