PARTNERS Artisan Snack Crackers and Deli Crackers

Company: PARTNERS

Introduced: January 2019

Distribution: National

Suggested Retail Price: $3.99

Product Snapshot: PARTNERS, A Tasteful Choice Company, is pleased to introduce vibrant new packaging for their PARTNERS Artisan Snack Crackers (five flavors) and new packaging and horizontal orientation for their Artisan Deli Crackers (three flavors). The colors and theme also come to life in the new look of PARTNERS Hospitality Packs (five flavors).

PARTNERS decided to make these packaging enhancements to products in the flagship brand based on valuable customer feedback. The new orientation of the deli style tray crackers improves the ease of display and aesthetic appeal of the products. The artistic reinforcements of PARTNERS’ brand values on the snack cracker boxes and cellophane packaging of the deli crackers and hospitality packs call out the products’ unique qualities. Through these creative patterns, the company is communicating the carefully chosen, wholesome ingredients in the crackers, as well as its commitment to excellence.

“We think these updates strengthen this already successful product line and will connect with our customers,” said Cara Figgins, president of PARTNERS. “Refreshing our product packaging to stay relevant with the consumer is of utmost importance to us. We aim to keep our packaging fresh and modern, eye-catching, and ultimately a reflection of the high quality crackers inside.”

This webinar will examine variables factoring into nutritionally improved candy sales, including ingredients, label claims, and alternative sugars. Better-for-you options remain top of mind for consumers who are searching for indulgences, but in a healthier format.