St Pierre cinnamon rolled crepes

Company: St Pierre

Introduced: February 2019

Distribution: National

Suggested Retail Price: $3.49

Product Snapshot: St Pierre is excited to introduce Cinnamon Filled Crepes to its portfolio in February. The new flavor joins the already popular Chocolate & Hazelnut Filled Crepe. Made in the heart of France using traditional recipes, the lace thin crepes are carefully rolled around a decadent cinnamon filling and individually wrapped for the perfect on-the-go snack.

To improve on-shelf display and drive impulse purchases, St Pierre has also launched new shelf-ready packaging for the crepes. Both flavors will now be available in packs of eight in shelf-ready packaging for easy in-store merchandising. From the deli and salad bar to the bakery and snack aisle and even the register, the new shelf-ready packaging makes it easy to merchandise St Pierre Crepes throughout the store.

This webinar will examine variables factoring into nutritionally improved candy sales, including ingredients, label claims, and alternative sugars. Better-for-you options remain top of mind for consumers who are searching for indulgences, but in a healthier format.