SONIC Sweet Pretzel Twist

Company: SONIC

Introduced: October 2018

Distribution: National

Suggested Retail Price: $1.99

Product Snapshot: Why choose between savory and sweet when you can have both? As one of the only fast-food restaurants offering a soft pretzel, SONIC Drive-In is expanding its snack lineup with the Sweet Pretzel Twist, a cinnamon-sugar take on the popular salted Soft Pretzel Twist.

Instead of savory salt, the sweet version of the Soft Pretzel Twist is dusted with a delightful sprinkling of cinnamon-sugar on top of soft, buttered and golden-brown dough. The Sweet Pretzel Twist is served with a creamy side of sweet cream cheese frosting to satisfy those cravings that hit at all times of the day.

“There’s nothing like biting into our pretzel, now with cinnamon-sugar clinging to the butter-brushed dough – it’s a flavor combination that is so familiar, yet renewed in this twisted pretzel format,” said Scott Uehlein, vice president of product innovation and development for SONIC. “The savory version of the Soft Pretzel Twist is so popular because it’s a perfect snack or side. Our guests are busy, and they don’t always have the time or desire to sit down and enjoy a full meal. Now with the addition of our Sweet Pretzel Twist, we’re able to offer even more snackable options to satisfy any sweet or salty craving.”

Guests can stop by their nearest SONIC Drive-In to try the Sweet Pretzel Twist for just $1.99 all day long until supplies last.

This webinar will examine variables factoring into nutritionally improved candy sales, including ingredients, label claims, and alternative sugars. Better-for-you options remain top of mind for consumers who are searching for indulgences, but in a healthier format.