OREO limited edition Birthday Cake flavor

OREO Birthday Cake flavored cookies with Mickey Mouse

Company: Mondelēz International

Introduced: October 2018

Distribution: National

Suggested Retail Price: $3.19

Product Snapshot: OREO is excited to confirm that America’s favorite cookie is teaming up with Disney to celebrate the anniversary of a true original—Mickey Mouse! Two classic brands—OREO and Mickey Mouse—will come together to celebrate his legacy with a tasty tribute.

In honor of Mickey Mouse’s big 9-0 anniversary this November, OREO is releasing a limited-edition version of Birthday Cake flavored OREO cookies, now featuring three different Mickey Mouse themed designs on top of the wafers starring the birthday boy himself as well as two other festive designs.

Prepare to celebrate 90 years of Mickey Mouse magic by picking up a limited-edition pack of Birthday Cake flavored OREO cookies beginning September 24 nationwide and available while supplies last.

This webinar will examine variables factoring into nutritionally improved candy sales, including ingredients, label claims, and alternative sugars. Better-for-you options remain top of mind for consumers who are searching for indulgences, but in a healthier format.