Rowdy Prebiotic Foods all-natural energy bars

Company: Rowdy Prebiotic Foods

Introduced: May 2018

Distribution: National

Suggested Retail Price: $2.50 to $3.25 per bar

Product Snapshot: Rowdy Prebiotic Foods is leading the charge into the newly emerging prebiotic marketplace with the first all natural energy bar featuring the gut-health superfood Yacon Root.

The brand is the culmination of triathlete and outdoors enthusiast Kellie Lee's clean eating research as she sought new ways of fueling her body for adventure after being thrown a medical curveball.

"I was worried I wouldn't be able to live the life I wanted after having my gallbladder removed and being diagnosed with hypothyroidism," explained Lee. "My diet and gut health were something I could control, and it empowered me to find my solution."

Her research led her to the Rowdy Bar's spotlight ingredient: Yacon Root.

This prebiotic powerhouse was the alternative sweetener she needed to create low-glycemic, high flavor bars for energy on the trail, the stage, or in the office.

"Our digestive health thrives only when we have both pro- and prebiotics," explained Lee. "They strengthen our immune system, help us absorb more vitamins and minerals, and keep us revved and ready to go."

Each Rowdy Bar is crafted with 10 or fewer whole food ingredients and no artificial flavors, and is paleo-friendly, non-GMO, and gluten-, soy-, and dairy-free.

Rowdy Bars are available in decadent Chocolate Coconut Cashew (launched in January 2018) and Peanutty Dark Chocolate (launched in May 2018), with a new Sunflower Butter N' Berries flavor due to launch this August.

This webinar will examine variables factoring into nutritionally improved candy sales, including ingredients, label claims, and alternative sugars. Better-for-you options remain top of mind for consumers who are searching for indulgences, but in a healthier format.