Company: Grupo Bimbo
Website: www.barcel-usa.com
Introduced: July 2018
Distribution: National
Suggested Retail Price: $1.49 (4 oz.), $2.48 (9.9 oz.), $4.49 (20 oz. - Fuego only)
Product Snapshot: Takis are roll-shaped tortilla snacks, fashioned after the traditional Mexican taquito. They come in five primary flavors:
- Fuego – hot chili pepper and lime
- Nitro – habanero, lime, and cucumber
- Crunchy Fajita – intense spice and fajita flavor
- Guacamole – spicy guacamole
- Xplosion – chili pepper and cheese
Recently, Takis has introduced four new, limited-edition flavors:
- Angry Burger – spicy hamburger and dill
- Lava – cheese and chipotle
- Titan – chipotle and lime
- Wild – spicy buffalo
For more about Barcel USA, see "2020 Snack Producer of the Year - Barcel USA" on the SF&WB website.
