Way Better Snacks ancient grains crackers

Way Better Snacks ancient grains sorghum crackers

Company: Live Better Brands, LLC

Introduced: July 2018

Distribution: National

Suggested Retail Price: $4.29

Product Snapshot: Way Better Snacks will introduce new Sprouted Ancient Grains Sorghum Crackers this month.

Joining the Way Better Snacks product lineup are two Ancient Grains Crackers made with Sorghum and loaded with Sprouted Ingredients like Sprouted Flax Seed, Chia, Broccoli, and Daikon Radish. Sorghum is a mildly nutty grain, highly nutritious, gluten free, and environmentally friendly too. It is a staple food all around the globe. Available in two flavors: Rosemary Ancient Grains and Sea Salt Ancient Grains.

All of these new items will join twelve other Way Better Snacks tortilla chip flavors, including Avocado Ranch, Purple Sweet Potato Chipotle BBQ, Nacho Cheese and fan favorites like Sweet Chili and Sweet Potato. Like all other Way Better Snacks tortilla chips, the Veggie Chips are Certified Gluten-Free, Non-GMO and bursting with sprouted seed inclusions. The Sorghum Crackers will have an SRP of $4.29.

This webinar will examine variables factoring into nutritionally improved candy sales, including ingredients, label claims, and alternative sugars. Better-for-you options remain top of mind for consumers who are searching for indulgences, but in a healthier format.