Planters Cheez Balls and Curls

Company: Kraft Heinz Co.

Introduced: July 2018

Distribution: National

Suggested Retail Price: $1.99

Product Snapshot: Cheese lovers, say “Cheez!” Top hats off to those who started petitions, created online groups, and wrote snail mail letters asking Planters to bring back their favorite cheesy snack. Thanks to their dedication over the past twelve years, Planters announces the return of Cheez Balls and Cheez Curls for a limited time.

“We heard many impassioned pleas for us to bring Cheez Balls and Cheez Curls back over the years and we wanted to give our fans a chance to reunite with their most-missed cheesy snack,” said Planters head of brand building Melanie Huet. “We made sure our Cheez Balls and Cheez Curls still have the same delicious taste, airy texture and fluorescent color you know and love, so our fans can enjoy a nostalgic trip down memory lane with every canister.”

Beginning in July, fans everywhere will have the chance to purchase their own Planters Cheez Balls and Cheez Curls for a limited time. Planters Cheez Balls are sold in 2.75 ounce canisters and Cheez Curls are sold in 4-ounce canisters and will roll out on grocery store shelve nationwide starting at a suggested retail price of $1.99.

To kick off the return of Planters Cheez Balls and Cheez Curls, Mr. Peanut teased the internet by hiding the first 59 available canisters across the internet for fans to find and satisfy their 12-year-old cravings, creating social media speculation about whether or not Cheez Balls would be relaunched. The lucky winners found the canisters on popular auction and e-commerce sites this last month within 24 hours, proving fans will do anything to try their favorite snack again.

This webinar will examine variables factoring into nutritionally improved candy sales, including ingredients, label claims, and alternative sugars. Better-for-you options remain top of mind for consumers who are searching for indulgences, but in a healthier format.