Sunbelt Bakery Carrot Cake granola bars

Company: McKee Foods

Introduced: June 2018

Distribution: National

Suggested Retail Price: $2.69

Product Snapshot: “Carrot cake is a classic that’s been enjoyed for generations all across the country,” said Jeff Badger, brand director for Sunbelt Bakery. “That’s why we’re so excited to capture the essence of that iconic taste in a quality granola bar you can feel good about sharing with your family.”

In addition to its soft, chewy texture and instantly recognizable blend of cinnamon, nutmeg and other spices, the new Carrot Cake flavor also includes real carrots. Like all of Sunbelt Bakery’s granola bars, the new product is made with whole grains, no high fructose corn syrup and no preservatives.

Badger continued, “Sunbelt Bakery is committed to serving families with delicious snacks that are made the right way. Since new batches of our products are brought from our family-owned bakery to communities every week, our granola bars never need preservatives and always have that bakery-fresh taste.”

New Carrot Cake Chewy Granola Bars are a permanent, year-round flavor that are now available at retailers nationwide. The new flavor comes in a Family Pack box of eight bars, each having 130 calories per serving and a suggested retail price (SRP) of $2.69.

This webinar will examine variables factoring into nutritionally improved candy sales, including ingredients, label claims, and alternative sugars. Better-for-you options remain top of mind for consumers who are searching for indulgences, but in a healthier format.