Keebler Whoopsy! Fudge Stripes cookies

Company: Keebler

Introduced: April 2018

Distribution: National

Suggested Retail Price: $3.69

Product Snapshot: The Keebler Elves have struck fudge inside the Hollow Tree, and have taken advantage of this extra fudge by fully covering their shortbread cookies, creating the new Keebler Whoopsy! Fudge Stripes cookies! Keebler Whoopsy! Fudge Stripes cookies are fully enrobed and dipped in a rich, decadent fudge made from 100 percent real cocoa, and they are the brand’s first #FullyFudged cookie.

This webinar will examine variables factoring into nutritionally improved candy sales, including ingredients, label claims, and alternative sugars. Better-for-you options remain top of mind for consumers who are searching for indulgences, but in a healthier format.