Oberto Pulled Pork Jerky

Company: Oberto

Introduced: August 2018

Distribution: National

Suggested Retail Price: $6.99

Product Snapshot: Oberto is once again expanding their product portfolio, launching the category’s first-ever Pulled Pork Jerky. This category expansion is part of the company’s bigger mission to provide more delicious, convenient, and better for you snacking products to enable people to make better choices for a healthier and happier life.

Pulled Pork is the go-to Barbeque choice for millions of Americans and its unique taste and texture is beloved by meat-lovers. New All-Natural Oberto Pulled Pork Jerky is now bringing this distinctive BBQ eating experience into the on-the-go snacking category. Oberto Pulled Pork Jerky is all natural has no artificial ingredients is minimally processed and a good source of protein.

The unveiling of Oberto’s Pulled Pork Jerky follows other recent jerky category innovations – All-Natural Oberto Pepperoni Jerky, Oberto better-for-you meat snack sticks and Oberto Trail Mix with Turkey jerky.

“As the #1 better-for-you brand in the meat snacks category, it is our goal to develop innovative new products with no artificial ingredients and have the highest quality ingredients and taste,” said Oberto president and CEO Tom Hernquist. “We think our customers, new and old, will become fast fans of the new Oberto Pulled Pork.”

The new Oberto Pulled Pork Jerky will be available at retailers nationwide starting in August.

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

This webinar will examine variables factoring into nutritionally improved candy sales, including ingredients, label claims, and alternative sugars. Better-for-you options remain top of mind for consumers who are searching for indulgences, but in a healthier format.