Better Than Coffee energy bar

Company: Better Than Coffee

Introduced: May 2018

Distribution: National

Suggested Retail Price: $2.49/bar, $23.99/12 bars

Product Snapshot: Better Than Coffee is an alternative to overly sweet energy bars and contains 100mg of natural caffeine from guarana and maca for an invigorating energy different from coffee and energy drinks.

These bars come in four flavors: Dark Chocolate & Coconut, French Roast, Dark Chocolate & Cranberry and Dark Chocolate & Mint. All flavors contain 70 percent organic dark chocolate for a bittersweet taste in stark contrast to sugar-filled, less healthy energy bars and drinks.

Additionally, Better Than Coffee products are non-GMO, gluten-free, lait-dairy (certified kosher), soy free, made in a nut free factory (except coconut), dairy free, and low sodium. The products can also be found on Amazon.

This webinar will examine variables factoring into nutritionally improved candy sales, including ingredients, label claims, and alternative sugars. Better-for-you options remain top of mind for consumers who are searching for indulgences, but in a healthier format.