Krispy Kreme Blueberry Glaze doughnut

Company: Krispy Kreme

Introduced: May 2018

Distribution: National

Suggested Retail Price: Varies

Product Snapshot: Krispy Kreme Doughnuts, home of the iconic Original Glazed Doughnut, is exciting fans’ taste buds with an all-new flavor experience: the Blueberry Glaze Doughnut. The new one-of-a-kind glaze flavor, will make its debut Monday, May 21 and be available for one week only through Sunday, May 27 at participating Krispy Kreme shops across the United States and Canada.

From the same Krispy Kreme culinary innovation team that brought consumers the Lemon Glaze Doughnut in April, the all-new Blueberry Glaze Doughnut features a blueberry glaze, making it a fresh seasonal take on the classic Original Glazed Doughnut.

“The stakes are high when innovating around our iconic Original Glazed Doughnut. Fans fell in love with our Lemon Glaze Doughnut, which won America’s vote earlier this year, and have been craving more,” said Brittany Dubin, culinary innovaiton lead at Krispy Kreme Doughnuts. “When we looked at how America voted, other flavors received a lot of support and Blueberry stood out as a unique and exciting culinary challenge that inspired my team—so, we went straight to work to tackle the classic flavor experience of blueberry in a way that only Krispy Kreme can: our glaze.”

The one-of-a-kind Blueberry Glaze Doughnut will be available only at participating Krispy Kreme shops for one week, while supplies last. Visit www.krispykreme.com/Blueberry to find a participating shop near you.

This webinar will examine variables factoring into nutritionally improved candy sales, including ingredients, label claims, and alternative sugars. Better-for-you options remain top of mind for consumers who are searching for indulgences, but in a healthier format.