Hostess CupCakes limited-time flavors: Mint Chocolate, Strawberry, Sea Salt Caramel

Company: Hostess Brands

Website: hostesscakes.com

Introduced: February 2018

Distribution: National

Suggested Retail Price: $3.99

Product Snapshot: As part of its 2018 Cupcake Craze program, Hostess Brands, LLC is launching three limited-time-only Hostess CupCakes flavors: Mint Chocolate, Strawberry, and Sea Salt Caramel. With 54 percent of the market share of cupcakes and the iconic, category-defining The Original Squiggle, Hostess is officially America’s #1 Cupcake.

Hostess Mint Chocolate CupCakes are a frosted chocolate cake with creamy mint filling, while Hostess Strawberry CupCakes feature a frosted strawberry cake with creamy filling. Seizing upon one of the most popular of-the-moment flavor trends, Hostess Sea Salt Caramel CupCakes are the perfect blend of sweet and savory, with caramel-iced yellow cake, sea salt topping and a creamy caramel filling.

“As the ultimate affordable indulgence, we can’t ignore the power of the cupcake – worthy of birthday celebrations and after-school snacks, or as the antidote for a mid-afternoon slump,” said Keith Peterfeso, Hostess Brands’ brand director for all day snacking. “Having earned the official title of ‘America’s #1 Cupcake’ through our market share leadership is just the icing on the cake, so to speak.”

Each of the favors come in multipacks and are sold nationwide. Hostess Chocolate, Golden, and Orange CupCakes are available year-round. Hostess CupCakes are baked in the USA.

This webinar will examine variables factoring into nutritionally improved candy sales, including ingredients, label claims, and alternative sugars. Better-for-you options remain top of mind for consumers who are searching for indulgences, but in a healthier format.