Hostess Brands Suzy Q's snack cakes

Company: Hostess Brands

Introduced: February 2018

Distribution: National

Suggested Retail Price: $1.89 (single-serve), $3.99 (multi-pack)

Product Snapshot: After listening to consumers who candidly voiced their opinions until they got what they wanted, Hostess Brands, LLC announced that it has re-launched fan favorite HostessSuzy Q’s, now on store shelves featuring a new and improved recipe.

The new Suzy Q’s more closely resemble the original—released in 1961—in both taste and design. The treat is a sandwich cake made of two layers of moist chocolate cake with a mountain of creamy white filling. With 50 percent more crème and 50 percent more cake, it’s deliciously messy with a high likelihood of lick-your-fingers fun. In addition, the revamped snack cake brings back the original cake’s shape, featuring rounded edges, a defining characteristic that generations of Suzy Q’s devotees know and love.

“Suzy Q’s fans are among our most passionate consumers, and they have spoken loud and clear,” said Burke Raine, Hostess Brands’ chief marketing officer. “We heard their feedback on social media and through our Consumer Affairs group, and have responded with an even better snack cake that measures up to their expectations. Our dedication to putting out a quality product -- as well as responding to our consumers – is paramount.”

Suzy Q’s are available now in 6-count multipacks and single serve twin-packs at retailers nationwide and are baked in America.

This webinar will examine variables factoring into nutritionally improved candy sales, including ingredients, label claims, and alternative sugars. Better-for-you options remain top of mind for consumers who are searching for indulgences, but in a healthier format.