Company: PepsiCo
Website: www.fritolay.com
Introduced: December 2017
Distribution: National
Suggested Retail Price: Varies
Product Snapshot: This holiday season, Cheetos, one of the flagship brands from PepsiCo’s Frito-Lay division, will be the star of the show at theater concession stands, as it brings its famous dangerously cheesy flavor to everyone’s favorite movie snack. Cheetos Popcorn, featuring Cheetos-flavored popcorn mixed with Crunchy Cheetos, will debut December 15 at participating Regal Cinemas nationwide.
“We’re excited to give moviegoers a chance to experience Cheetos in an unexpected and delicious new way through our first national theater partnership,” said Sean Mathews, director of marketing, Frito-Lay North America. “Cheetos and popcorn are the ultimate movie snack combination, and Regal Cinemas is the perfect partner to launch Cheetos Popcorn nationally.”
Regal Cinemas is the first national cinema chain to offer Cheetos Popcorn. The dangerously cheesy popcorn snack has previously been available at other venues across the country, but this will bring the snack nationwide.
“Cheetos Popcorn is our gift to Regal fans enjoying their favorite movie this holiday season,” said John Curry, senior vice-president of foodservice, Regal Cinemas. “We are thrilled to partner with an iconic brand like Cheetos to deliver blockbuster snack choices to moviegoers.”
Cheetos Popcorn features light, airy Regal popcorn that has been puffed to perfection and paired with warm, cheesy Cheetos flavor and Crunchy Cheetos to create the perfect cinema snack. Cheetos Popcorn is available in 32 oz. cups at participating Regal Cinemas nationwide beginning December 15. For more information, visit www.Cheetos.com.
