Cinnabon Cookie BonBite

Company: Cinnabon

Introduced: November 2017

Distribution: National

Suggested Retail Price: $2.99 for one, or $9.99 per half-dozen

Product Snapshot: The days of deciding between a fresh, warm cookie and an Ooey-Gooey Cinnabon cinnamon roll are no more! In honor of National Cookie Day, December 4^th, Cinnabon will offer the Cookie BonBite. This almost too-good-to-be-true indulgence takes the beloved chocolate chip cookie to another level by baking a BonBite, the bite-sized version of Cinnabon’s world-famous cinnamon roll, inside of a chocolate chip cookie! The Cookie BonBite will only be available at Cinnabon bakeries nationwide for a limited time.

There’s no better way to celebrate National Cookie Day than with the quintessential combination of cookies and milk. To provide guests with the ultimate dunking experience, Cinnabon has partnered with fairlife to provide a FREE 8 oz. bottle of milk with every Cookie BonBite purchase on December 4^th, while supplies last. The nutrient-rich, ultra-filtered milk is lactose-free and contains 50 percent more protein, 30 percent more calcium, and 50 percent less sugar than regular milk. Sharing a passion for the highest quality ingredients yielding the most delicious flavors, Cinnabon and fairlife make the perfect pair, just like milk and cookies.

“The Cookie BonBite is one of our yummiest examples of creativity to come out of the innovation kitchen,” said Jill Thomas, vice president of global marketing for Cinnabon. “The delicious Cookie BonBite joins two extraordinary baked goods to create an unexpected out-of-this-world flavor combination not to be missed! National Cookie Day provides the perfect occasion for our guests to enjoy the ultimate cookie experience.”

This latest creation is made with fresh cookie dough provided by Nashville’s Christie Cookie Company, the brand behind the famous DoubleTree by Hilton Cookie. Each batch of Christie Cookies are handcrafted using only the finest ingredients. “Our partnership with Christie Cookie Company is just one example of our dedication to supporting premium bakery brands that offer craveable products on par with Cinnabon,” added Thomas.

Cookie BonBite will be available in mall bakeries while supplies last at a suggested retail price of $2.99 for one or $9.99 for a half dozen.

This webinar will examine variables factoring into nutritionally improved candy sales, including ingredients, label claims, and alternative sugars. Better-for-you options remain top of mind for consumers who are searching for indulgences, but in a healthier format.