Company: DeutscheBack GmbH & Co.

Website: www.deutscheback.de/english

Ingredient Snapshot: Today’s consumers attach importance to a healthy diet and are more and more willing to choose fortified foods that supply them with important nutrients. DeutscheBack’s new baking concepts were developed together with its sister company SternVitamin. They are designed in such a way that the baked goods conform to the Health Claims regulation and may be advertised with health-related statements.

With use of the new TopBake Protein Kick premix, a 75-gram bread roll contains 15 percent of the nutrient reference value for magnesium, calcium and potassium and 30 percent of the vitamin D required, besides a higher protein content of a full 17 percent. The product is a 50 percent premix for combining with wheat flour. The use of wheat bran, wheat germ and linseeds raises the proportion of both protein and dietary fibers well above that of an ordinary wheat roll.

The new premix TopBake Winter Bread is a flexible “on top” solution for making a winter version of popular loaves and rolls. The usage level is so calculated that a 30-gram slice of bread contains 50 percent of the nutrient reference value for vitamin D. To achieve this, 5 percent TopBake Winter Bread is added to the flour. The amount can be re-calculated for the weight of a roll, depending on what is to be advertised.

Possible health-related claims when TopBake Winter Bread or TopBake Protein Kick is used are that they contribute to normal muscle function, energy-yielding metabolism or functioning of the immune system, or to the health of the bones. Both premixes are easy to dose, simple to use at the bakery, and create new incentives to buy on the part of health-conscious consumers.