Chex Mix Muddy Buddies

Company: General Mills Convenience

Introduced: November 2017

Distribution: National

Suggested Retail Price: Varies

Product Snapshot: General Mills Convenience announces another irresistible flavor to its line up of Chex Mix Muddy Buddies. Mint Chocolate Muddy Buddies feature crispy Corn Chex pieces in a chocolate mint coating with a delightful powdery smooth finish. The latest flavor joins other varieties of Muddy Buddies available in convenience stores including: Chocolate, Cookies & Cream and Brownie Supreme.

Mint Chocolate is a fast growing flavor in convenience yet is underrepresented in the warehouse salty category. The new flavor of Muddy Buddies helps retailers satisfy their shoppers’ sweet tooth with a delicious, on-trend flavor combination.

This webinar will examine variables factoring into nutritionally improved candy sales, including ingredients, label claims, and alternative sugars. Better-for-you options remain top of mind for consumers who are searching for indulgences, but in a healthier format.