Peanut Butter Chocolate Cake ONE Bar

Company: ONE Brands

Introduced: November 2017

Distribution: National

Suggested Retail Price: $2.49-$2.79

Product Snapshot: ONE Brands, the maker of ONE Bars, boasting 20 grams of protein and only ONE gram of sugar, has announced its newest bar flavor: Peanut Butter Chocolate Cake. Now available at specialty retailers and online, the new addition joins a line of protein bars including Birthday Cake, Chocolate Chip Cookie Dough, Almond Bliss and Maple Glazed Doughnut.

“As a leader in the protein industry, ONE continues to innovate by providing the finest taste and texture in the category,” said Peter Burns, CEO of ONE Brands. “Through our ongoing research, we recognized ONE consumers are looking for peanut butter and chocolate flavored snacks, post-workout treats, and desserts, so we delivered. Like all our products, the best part about ONE Bars is that we provide 20 grams of protein and only 1 gram of sugar per serving – there is no need to feel guilty afterward as you would with a traditional candy bar and you do not have to sacrifice on taste.”

ONE Peanut Butter Chocolate Cake is available now at One1Brands.com and specialty retailers nationwide for an SRP of $2.49-$2.79, with more shopping options coming soon.

This webinar will examine variables factoring into nutritionally improved candy sales, including ingredients, label claims, and alternative sugars. Better-for-you options remain top of mind for consumers who are searching for indulgences, but in a healthier format.