Grupo Bimbo to acquire East Balt Bakeries

East Balt Bakeries recently announced that their owners, One Equity Partners, signed a definitive agreement to sell East Balt Bakeries to Grupo Bimbo S.A.B de CV. The transaction is expected to close in the second half of 2017, once regulatory approvals are obtained.

East Balt is an excellent fit with Grupo Bimbo, the largest baker globally. Grupo Bimbo’s demonstrated commitment to the bakery category, complementary global footprint and unique asset base provides a strong platform to support customer’s needs.

“The combination between East Balt and Grupo Bimbo provides exceptional new business opportunities, including broad product capabilities, custom sandwich carriers in the Foodservice channel and expanded global reach” said East Balt CEO Mark Bendix. “We are pleased to become a part of the Grupo Bimbo family.”

This webinar will examine variables factoring into nutritionally improved candy sales, including ingredients, label claims, and alternative sugars. Better-for-you options remain top of mind for consumers who are searching for indulgences, but in a healthier format.