Snikiddy Baked Fries

Company: Snikiddy

Introduced: June 2017

Distribution: National

Suggested Retail Price: $2.99

Product Snapshot: Snikiddy, a line of tasty snacks made from simple, wholesome, real-food ingredients, is revamping its beloved line of Baked Fries to now include 70 percent organic ingredients. Touting bold flavors for the more adventurous members of the household and parent-approved ingredients, Snikiddy Baked Fries are available in three varieties, including Hot & Spicy, Cheddar and Bold Buffalo. Bolstering its better-for-you presence in the snack aisle, Snikiddy’s new Baked Fries will hit store shelves throughout June.

The relaunch follows the brand’s recent unveiling of USDA Certified Organic Baked Cheese Puffs, which are available in two cheesy flavors: Mac & Cheese and Grilled Cheese.

“As a mom, I know that kids let their taste buds navigate their likes and dislikes when it comes to their favorite foods, not whether the ingredients are good for them,” said Mary Schulman, founder and vice president of strategy at Snikiddy. “As a family-friendly snack brand, we’re here to unite children’s favorite foods, like French fries, with parents’ demand for better ingredients. Our new Baked Fries do just that by combining mindful ingredients like organic corn and sunflower oil with crazy-good crunch and bold flavors that every snacker loves.”

The new snacks are Certified Gluten Free and free from artificial colors, high fructose corn syrup, and contain no trans fats, hydrogenated oils or MSG. Flavor details include:

Hot & Spicy – full of fiery flavor but not full of guilt, these fries are designed for daring snackers seeking a melt-in-your-mouth experience
Cheddar – classically cheesy and oh-so-satisfying, you’ll be snackin’ your way to the next bag in no time
Bold Buffalo – there’s nothing boring about buffalo, especially when it tastes as good as your favorite finger lickin’ wings

Snikiddy Baked Fries will retail for $2.99 and will be available nationwide in natural and grocery stores, as well as online at Amazon.com. For more information, please visit www.Snikiddy.com.

This webinar will examine variables factoring into nutritionally improved candy sales, including ingredients, label claims, and alternative sugars. Better-for-you options remain top of mind for consumers who are searching for indulgences, but in a healthier format.