Boulder Canyon Mesquite Barbecue Coconut Oil chips

Boulder Foods Mesquite BBQ coconut oil chips

Company: Boulder Canyon

Introduced: May 2017

Distribution: National

Suggested Retail Price: $3.49 per 5.25-ounce bag

Product Snapshot: Boulder Canyon Authentic Foods continues to redefine the snack food aisle by reimagining classic flavors using high quality, clean food ingredients. The latest is an up-to-date take on the traditional barbeque potato chip flavor called Coconut Oil Mesquite Barbeque, made with premium potatoes that are kettle-cooked in small batches using better-for-you coconut oil. The result is an extra crunchy, less oily snack experience that features up to 30 percent less fat than traditional potato chips and far fewer ingredients.

Boulder Canyon Coconut Oil Mesquite Barbeque chips arrive in stores nationwide this month with a suggested retail price of $3.49 per 5.25-ounce bag. The tasty chips feature a perfect balance of sweet and smoky flavors with a just a hint of coconut and a subtle mesquite finish.

The new Mesquite Barbeque joins Boulder’s existing line of potato chips kettle-cooked in coconut oil, including Pineapple Habanero and Sea Salt varieties. In addition, Boulder offers a wide selection of snacks cooked in better-for-you olive, avocado, rice bran and sunflower oils.

“One of the foundational elements of the Boulder brand is the use of premium and unique oils in our small batch, kettle-cooking process,” said Steve Sklar, senior vice president marketing for Boulder Canyon Authentic Foods. “We introduced a line of chips cooked in olive oil four years ago, and that opened up an entirely different palette of flavors for us. We built on that success with avocado, rice bran and coconut varieties, and it’s remarkable to see how well they’ve been received by consumers. We expect fans of traditional BBQ flavors will fall in love with these Mesquite Barbeque chips.”

Cooked in 100 percent coconut oil, the Mesquite Barbeque kettle-cooked chips are gluten-free, Kosher-certified, Non-GMO and contain no trans fats or cholesterol.

This webinar will examine variables factoring into nutritionally improved candy sales, including ingredients, label claims, and alternative sugars. Better-for-you options remain top of mind for consumers who are searching for indulgences, but in a healthier format.