Williams Sonoma and Trisha's Kitchen Biscuit Mix

Williams Sonoma & Trisha Yearwood biscuit mix

Company: Williams Sonoma / Trisha's Kitchen

Introduced: April 2017

Distribution: National

Suggested Retail Price: $9.95 (14.8 oz. package)

Product Snapshot: Williams Sonoma, a member of the Williams-Sonoma, Inc. portfolio of brands, announced a new and exclusive food collaboration with Trisha Yearwood, the country star, television host, and three-time New York Times bestselling cookbook author whose home and lifestyle empire continues to grow.

The Williams Sonoma and Trisha’s Kitchen collaboration features five food products that bring Trisha’s cherished family recipes to life. Trisha’s Biscuit Mix takes its inspiration from her father’s homemade buttermilk biscuits.

“Trisha has been a loyal customer of Williams Sonoma for years and we are in awe of all of her many talents,” said Janet Hayes, president of Williams Sonoma. “A food collaboration between Williams Sonoma and Trisha Yearwood is a dream come true for all parties involved.”

“Williams Sonoma has always been my ‘happy place’ and I’ve wanted to be a part of their team forever! When I host a party, I focus on the people, not the necessarily the planning,” said Trisha Yearwood. “I am so excited to partner with one of my favorite stores with a line that helps make entertaining easy and fun. I hope to help give home cooks the confidence to invite everyone over this summer!”

The Williams Sonoma and Trisha’s Kitchen collaboration includes a Biscuit Mix - whip up a batch of flaky, irresistibly light buttermilk biscuits. Just add buttermilk, cut into rounds and bake. 14.8 oz. (makes 12 biscuits) for a retail price of $9.95.

The Williams Sonoma and Trisha’s Kitchen collaboration is available online now at http://www.williams-sonoma.com/trisha and will be available at all Williams Sonoma retail locations in the U.S. starting May 19th.

Trisha will be making appearances throughout the summer at select Williams Sonoma locations. For information on upcoming Trisha Yearwood events at Williams Sonoma stores be sure to follow both @trishayearwood and @williamssonoma on both Instagram and Facebook.

This webinar will examine variables factoring into nutritionally improved candy sales, including ingredients, label claims, and alternative sugars. Better-for-you options remain top of mind for consumers who are searching for indulgences, but in a healthier format.