Pepperidge Farm Farmhouse Thin &amp; Crispy Cookies

Pepperidge Farm Farmhouse Thin & Crispy Cookies

Company: Pepperidge Farm

Introduced: April 2017

Distribution: National

Suggested Retail Price: $3.49

Product Snapshot: Pepperidge Farm unveiled the new Pepperidge Farm Farmhouse Thin & Crispy cookie. The cookies are available nationwide in three flavors: Milk Chocolate Chip, Dark Chocolate Chip and Triple Chocolate Chip.

Pepperidge Farm Farmhouse Thin & Crispy Cookies are inspired by homemade cookie recipes and made with only 9 – 12 real ingredients, depending on the flavor, including Chocolate, Flour, Butter, Sugar, Brown Sugar, Cage-Free Eggs, Baking Soda, Vanilla Extract, and Salt.

"Farmhouse Thin & Crispy Cookies were inspired by our Campbell Soup Company Real Food Philosophy," said Carlos Abrams-Rivera, president, Pepperidge Farm. "There has been a significant shift in many food categories, but specifically in snacks, in which consumers want 'real food' ingredients. Pepperidge Farm and Campbell are committed to delivering real food that's crafted with care and our Farmhouse Cookies and Farmhouse Bread offerings are delicious examples. In our 80-year history, Pepperidge Farm has remained 100% committed to quality."

As of May 2017, the entire Pepperidge Farm American Collection Cookies line, with names inspired by American cities such as Nantucket and Sausalito, will also move to adding cage-free eggs to their ingredient list. All 58 varieties of Pepperidge Farm breads, buns and rolls are free from High Fructose Corn Syrup, and contain no colors or flavors from artificial sources.

This year marks the 80^th anniversary of Pepperidge Farm. The company started in 1937, when Margaret Rudkin, a Connecticut housewife and mother of three young children, discovered one of her sons had an allergy to commercial breads that contained preservatives and artificial ingredients. This drove her to experiment baking her own preservative-free bread for her ailing son – ultimately perfecting a delicious whole-wheat loaf that contained only natural ingredients.

Encouraged by her family and her son's doctor, she began a small business out of her kitchen selling her Pepperidge Farm bread – named for her family's home in Fairfield, Connecticut – to local grocers. From there, the company has continued to evolve from one woman's kitchen to an iconic American company, with several of the nation's most beloved brands including Goldfish crackers, Milano cookies, Pepperidge Farm fresh and frozen bakery items and now, Pepperidge Farm Farmhouse Thin & Crispy Cookies, available nationwide at an SRP of $3.49.

This webinar will examine variables factoring into nutritionally improved candy sales, including ingredients, label claims, and alternative sugars. Better-for-you options remain top of mind for consumers who are searching for indulgences, but in a healthier format.