Crunchmaster Protein Snack Crackers

Company: TH Foods, Inc.

Introduced: March 2017

Distribution: National

Suggested Retail Price: $3.49

Product Snapshot: Crunchmaster recently released its Protein Snack Crackers—crunchy, baked crackers with whole grain and five grams of protein per serving to keep consumers energized. As the first cracker positioned as a protein snack, it represents a whole new category in “better for you” snacking. Thanks to recent positive press, plant-based proteins are growing in interest. The protein in these crackers comes from brown rice and chickpea flours and are free of soy and whey products. Available in Sea Salt, Roasted Garlic, and Barbeque flavors, Protein Snack Crackers are a tasty way to keep up with the pace of life.

This webinar will examine variables factoring into nutritionally improved candy sales, including ingredients, label claims, and alternative sugars. Better-for-you options remain top of mind for consumers who are searching for indulgences, but in a healthier format.