GoMacro, a family-owned vegan nutrition bar company, has received Certified R.A.W. and Certified C.L.E.A.N. classification for the company’s entire line of products. The new certifications establish the first internationally recognized definition of what constitutes “raw” and “clean” for packaged food products. Certified R.A.W. and Certified C.L.E.A.N. go well beyond traditional “organic” and “non-GMO” classifications to encompass a deeper review of ingredient integrity that includes ethical food production, measuring levels of bio-available enzymes, nutritional density and minimal processing.

GoMacro is among the first nationally distributed food brand to attain Certified R.A.W. and Certified C.L.E.A.N. classification for 100% of the company’s products. While a growing number of food manufacturers claim to use only natural ingredients, there has been no clear understanding or standard definition of what constitutes “raw” and “clean” food. Certified R.A.W. and Certified C.L.E.A.N. provide a new gold standard to evaluate ingredient quality and integrity.

As a company founded upon clean and delicious plant-based food creations, GoMacro has always sought the least processed, cleanest ingredients available. “At GoMacro the basis for all our recipes have always been minimally processed plant-based ingredients that are as nutritionally dense as they are delicious,” said Jola Sonkin, co-Founder and CEO of GoMacro, “We’re pleased to lead the natural food industry by attaining these new certifications for all our products and hope Certified R.A.W. and Certified C.L.E.A.N. creates clarity and easier choices for our customers.

All GoMacro products will officially carry the Certified R.A.W. and Certified C.L.E.A.N. label starting in March 2017. For more information, please visit GoMacro.com and CleanFoodCertified.org.

Certified R.A.W.

Real: 100% safe, must be 100% non-GMO and a majority of the ingredients must be organic.

Alive: ingredients must have a high amount of bio-available enzymes.

Whole: minimally processed, (below 212 degrees) and must have a high ANDI nutrient score.

Certified C.L.E.A.N.

Conscious: or safe ingredients, based on compliance standards.

Live: minimally processed (below 212 degrees) and organically grown ingredients.

Ethical: ingredients must be100% non-GMO and humanely manufactured.

Active: ingredients must have a high amount of bio-available enzymes.

Nourishing: as determined by ANDI Score.