Mrs. Freshley's Cake Crisps

Company: Flowers Foods

Introduced: February 2017

Distribution: National

Suggested Retail Price: $1.25 to $1.75

Product Snapshot: Finally it's possible to have your cake and crunch it, too! Mrs. Freshley's new Cake Crisps introduce a crisp that delivers all the sweetness of cake and the crunch of a chip. Mrs. Freshley's Cake Crisps are available in two flavors, Chocolate and Vanilla, and come in boxes of six, 2 oz. bags. They have an estimated retail price of $1.25 - $1.75, and will be available in grocery stores starting February 27.

This webinar will examine variables factoring into nutritionally improved candy sales, including ingredients, label claims, and alternative sugars. Better-for-you options remain top of mind for consumers who are searching for indulgences, but in a healthier format.