Redd mint chocolate superfood bar

Company: Redd

Introduced: January 2017

Distribution: National

Suggested Retail Price: $2.99

Product Snapshot: The superfood brand Redd introduced their new Mint Chocolate bar last month at the Fancy Food Show in San Francisco. Mint Chocolate joins Peanut Butter, Oatmeal and the original Chocolate flavors in the Redd Bar lineup. Perhaps the most noteworthy aspect of Redd bars is the simple fact that they’re so indulgently healthy, an aspect that landed them the “staff fave” in January’s VegNews energy bar review.

Part protein bar, part energy shot, and part multivitamin, Redd Superfood bars integrate innovations from nutritional science, natural chemistry and human performance engineering to provide complete, all natural energy. The bars are certified gluten free, 100% vegan, 70% organic, low glycemic and free of dairy, soy, GMOs, refined sugars and anything artificial. One key contributor to Redd's success over lesser bars is the use of pumpkin seed protein as a featured ingredient. Pumpkin seed is a clean, plant-based protein source known to be easier for the body to digest.

More is More

“The less-is-more minimalist approach that many nutrition bar brands are currently following has been popular,” says Redd founder Alden Blease. “But with limited ingredients their formulas offer lackluster taste and fewer functional benefits,” he adds. “Redd offers a huge range of powerful ingredients, including 11 superfoods that provide a wide array of potent nutrients and bold flavor profiles including chia seed, acai, goji berries, mangosteen, maca and quinoa. Our ingredients list is longer, but each is chosen carefully and sourced responsibly,” notes Blease. There are 23 vitamins and minerals and a satiating 10 grams of protein in each serving. Yerba maté provides an energy boost with 35+ mg of clean caffeine, while the complex carb structure delivers energy continuously throughout the day (or night).

The Redd Mint Chocolate Superfood bar is a Meal Bridge^T that provides a satisfying boost of nourishment between breakfast, lunch and/or dinner.

The SRP for each 2.2 ounce Redd Mint Chocolate Superfood bar is $2.99. This flavor will soon join the other Redd offerings in stores nationwide and at www.reddbar.com.

This webinar will examine variables factoring into nutritionally improved candy sales, including ingredients, label claims, and alternative sugars. Better-for-you options remain top of mind for consumers who are searching for indulgences, but in a healthier format.