Doc Popcorn cookies 'n cream flavor

Company: Doc Popcorn

Introduced: October 2016

Distribution: National

Suggested Retail Price: Starting at $5.50 (bag) and $26 (gift tins)

Product Snapshot: Doc Popcorn will give people a chance to win free tins of its new seasonal Cookies ‘n’ Cream popcorn flavor during National Popcorn Poppin’ Month in October by sharing “what makes them pop” on their personal Facebook, Twitter and/or Instagram accounts. After being enjoyed by consumers as one of the most popular ice cream, milk shake and candy bar flavors, this is the first time Doc Popcorn has developed Cookies ‘n’ Cream into a popcorn flavor. The limited time flavor will be available at participating locations nationwide and online at www.docpopcorn.com between Oct. 1 and Dec. 31.

Cookies ‘n’ Cream is a game changer for traditional popcorn lovers. The new creation blends one of Doc Popcorn’s most loved flavors, Klassic Kettle, with white chocolate and chunks of cream filled chocolate cookies. It’s a decadent twist to one of America’s favorite sweet treats in celebration of October being National Popcorn Poppin’ Month, which includes Halloween, and the ensuing winter holidays. National Popcorn Poppin’ Month recognizes popcorn as one of the country’s most traditional snack foods during its harvest time.

This webinar will examine variables factoring into nutritionally improved candy sales, including ingredients, label claims, and alternative sugars. Better-for-you options remain top of mind for consumers who are searching for indulgences, but in a healthier format.