Slurpee birthday Pop-Tarts

Company: Kellogg's

Introduced: September 2016

Distribution: National

Suggested Retail Price: 2 for $1.50 (promotional price)

Product Snapshot: Customers visiting 7-Eleven stores between now and Nov. 11 will experience a never-before-seen promotion! 7-Eleven stores' iconic Slurpee drink is celebrating 50 years of frozen goodness with a Fiftee Partee, and Kellogg's Pop-Tarts is throwing a "Crazy Good" party with the first-ever Slurpee birthday Pop-Tarts.

To make the Slurpee 50! Party extra special, Pop-Tarts is introducing Limited Edition Printed Fun Pop-Tarts® in Frosted Strawberry and Frosted Blueberry. Once unwrapped, the Pop-Tarts reveal images of the Crazy Good Pop-Tart characters and Slurpee birthday messages.

Consumers can continue the Slurpee Fiftee Partee with a Crazy Good Slurpee 50 Game, a Scratch 'n' Win game that provides consumers a chance to win 7-Eleven $50 gift cards.

This webinar will examine variables factoring into nutritionally improved candy sales, including ingredients, label claims, and alternative sugars. Better-for-you options remain top of mind for consumers who are searching for indulgences, but in a healthier format.