Lay's All-Star flavors released from flavor vault for limited time

This fall, the Lay's brand is opening its flavor vault and bringing out three all-star flavors - Lay's Smoked Gouda & Chive, Lay's Chicken & Waffles and Lay's Wavy Truffle Fries–for fans to revisit and fall in love with all over again.

These tried and true flavors captured consumers' hearts and taste buds when they were part of past flavor programs "Flavor Swap" and "Do Us a Flavor" and are now returning as a part of the brand's latest program, Lay's "All-Stars." They are now back by popular demand for a limited time only.

"Our fans have continuously shown us their incredible love for flavor, including the unique and sometimes unconventional flavors," said Jeannie Cho, vice president of marketing, Frito-Lay North America, "Our fans have inspired us with everything from traditional spices and herbs, popular cuisines, trending flavors and more over the years. We are excited to open the flavor vault to bring back our Lay's Flavor All-Stars for everyone to share and enjoy while they last."

A Flavor for Every Fan

Lay's Smoked Gouda & Chive – From "Flavor Swap," this flavor was inspired by the rise in popularity of specialty cheeses, like Gouda, as seen in 2016 flavor trends.
Lay's Chicken & Waffles – From the first "Do Us a Flavor," this flavor is the perfect blend of fried chicken, crispy waffle and buttery-rich syrup flavors and was inspired by the entrant's nephew and his love for this popular savory morning dish.
Lay's Wavy Truffle Fries – From the third "Do Us a Flavor," this flavor has hints of garlic and parmesan with a light truffle flavor and was inspired by the entrant's love for truffle fries, a love so great she sought out restaurants in her area that put their own local twist on her favorite side.

To officially reveal the three flavors to the public, Lay's partnered with Josh Peck, an actor best known for his roles on "Grandfathered," "The Wackness," and "Drake & Josh," to host a reveal event and content September 28 from inside an original bank vault in New York City. In case you missed it, you can follow the flavors being unlocked on the Lay's Facebook page. Fans can find the All-Stars flavors in retail stores nationwide beginning October 3 through November 14.

This webinar will examine variables factoring into nutritionally improved candy sales, including ingredients, label claims, and alternative sugars. Better-for-you options remain top of mind for consumers who are searching for indulgences, but in a healthier format.