Amazing Grass organic superfood bars

Company: Amazing Grass

Date Introduced: August 2016

Distribution: National

Suggested Retail Price: $2.99-$3.29 per bar

Product Snapshot: Amazing Grass unveiled two new Organic Superfood Bars: Organic Green Superfood Dark Chocolate & Sea Salt, and Organic Protein Superfood Chocolate Almond Butter. As the #1 green-based nutrition bar on the market, Amazing Grass’ new launch includes a clean new look for its entire portfolio of Organic Superfood Bars. Now split into three categories, the line features: Organic Green Superfood Whole Food Nutrition Bars; Organic Green Superfood Whole Fruit, Nut and Seed Bars; and Organic Protein Superfood Plant-Based Protein Bars.

The new packaging for Amazing Grass’ Organic Superfood Bars highlights the high-quality, whole-food ingredients packed inside each bar. Inspired by Amazing Grass’ authentic farm-to-home promise, the modern design showcases images of the real, nutrient-dense ingredients, including alkalizing greens, vibrant fruits and veggies, nuts and more that are crafted into each delicious recipe. All bars also feature improved nutrition, taste and texture.

Like all Amazing Grass Organic Superfood Bars, new Organic Green Superfood Dark Chocolate & Sea Salt, and Organic Protein Superfood Chocolate Almond Butter are plant-based, USDA Organic, Non-GMO, gluten-free (except for Chocolate Chip Coconut), vegan and dairy free. Plus, the two Organic Protein Superfood Bars provide 12g of plant-based protein. Product details include:

• Organic Green Superfood Dark Chocolate + Sea Salt – a decadent blend of dark chocolate, sea salt crystals and tart cranberries plus crunchy whole peanuts, almonds, sunflower and pumpkin seeds.

• Organic Protein Superfood Chocolate Almond Butter – a creamy blend of almond butter and 100 percent plant-based protein enrobed with chocolate providing 12g of protein per bar.

The full Amazing Grass Organic Superfood Bar portfolio now consists of six crowd-pleasing options across three categories:

• Organic Green Superfood Whole Food Nutrition Bars – chewy date-based bars with nutritious greens, fruits and veggies. Includes 7g of fiber and 6g of protein. ◦ Available in: Original and Chocolate Chip Coconut

• Organic Green Superfood Whole Fruit, Nut and Seed Bars – crunchy fruit, nut and seed bars plus greens and veggies. Includes 6g of protein and 3g of fiber. ◦ Available in: Sweet & Savory and (New) Dark Chocolate & Sea Salt

• Organic Protein Superfood Plant-Based Protein Bars – chocolate enrobed plant-based protein bars plus greens, fruits and veggies. Packed with 12g of protein from organic pea and brown rice protein. Available in: Chocolate Peanut Butter and (New) Chocolate Almond Butter.

This webinar will examine variables factoring into nutritionally improved candy sales, including ingredients, label claims, and alternative sugars. Better-for-you options remain top of mind for consumers who are searching for indulgences, but in a healthier format.