PowerBar Clean Whey Protein Bar

Company: PowerBar

Date Introduced: August

Distribution: National

Suggested Retail Price: $3.59 per 2.12-oz. bar

Product Snapshot: PowerBar adds whey protein in its new line of original energy bars. Clean Whey Protein Bar is designed to help sustain energy while maintaining a great taste. Some flavors include Chocolate Chip Cookie Dough, Cookies and Cream, and White Fudge Raspberry. Made with 20 grams of whey protein and 2 grams of sugar, the bars contain no artificial sweeteners or flavors. The Clean Whey Protein Bar arrives soon after PowerBar completed the relaunch of their healthy bar brand.

This webinar will examine variables factoring into nutritionally improved candy sales, including ingredients, label claims, and alternative sugars. Better-for-you options remain top of mind for consumers who are searching for indulgences, but in a healthier format.