Hostess Deep-Fried Twinkies

Company: Hostess

Date Introduced: August 2016

Distribution: National

Suggested Retail Price: $4.76 per 17.03-oz. box

Product Snapshot: Hostess transforms their classic Twinkies to a popular carnival treat. Hostess Deep-Fried Twinkies can be found in the freezer aisle this summer at Wal-Mart stores across the country. The pre-packaged Twinkies are dipped in funnel cake batter and then fried before they’re frozen. You can enjoy these carnival-inspired Twinkies all summer long in two flavors: classic and chocolate. The newest product from the brand will be available in grocery stores and other major retailers later this year.

This webinar will examine variables factoring into nutritionally improved candy sales, including ingredients, label claims, and alternative sugars. Better-for-you options remain top of mind for consumers who are searching for indulgences, but in a healthier format.