The 15th International Congress for Manufacturers of Biscuit, Pasta and Industrialized Bread & Cakes will be held from September 22 to 24 this year in Florianopolis, Santa Catarina. The event will join executives and entrepreneurs aiming contribute to strengthen and grow ABIMAPI categories.

According to Claudio Zanão, Executive President of the Brazilian Manufacturers Association of Biscuits, Pasta, Industrialized Breads & Cakes (ABIMAPI) – the Congress organization staff – there will be three days dedicated to the food industry, with the debate on global trends consumption and market analysis of products derived from wheat and other cereals, as well as discussions on the crisis impacts in the country. "We want to disseminate good management practices, integrating professionals in favor of the industry´s development," he says.

The program includes lectures on prospects for the Brazilian and world economy by the economist and Brazilian Former Secretary of Economic Policy of Ministry of Finance, Mr José Roberto Mendonça de Barros, and the journalist and Globonews commentator, Ms Cristiana Lobo, who will address the current Brazilian scenario and its institutional challenges.

National and international current legislation and food regulations; strategies and relationships between people and brands; changes in the market; consumption in a year of crisis and technological innovations for retail´s future will be other themes presented during the congress. All presentations will be in Portuguese translated to English and Spanish.

In addition to the seminars, there will also be an exhibition of equipment and raw materials suppliers with sector´s leading news and, for the first time, the Business Roundtable with international buyers. Promoted to the members of the trade promotion project called ‘ABIMAPI Brasil Export’, in partnership with the Brazilian Trade and Investment Promotion Agency (Apex-Brasil), this dynamic will benefit Brazilian exporters and will enable the promotion of their products in the international market. "This integration is essential to gain competitive advantages to promote the sector and increase sales in different worldwide destinations," explains Claudio Zanão.

The 1st ABIMAPI Export International Business Meeting will also be held at the same time (September 22 to 23) at Hotel Costão do Santinho in Florianópolis (State of Santa Catarina), Brazil, as part of the official program of the 15th International Congress. In addition to the ABIMAPI Export Business Meeting, the Brazilian company will present its exporting products in a Special Showroom. The showcases, promoting the companies, their brands and products, will occupy a noble space (main entrance) of the International Congress of ABIMAPI Industries, where the participants will circulate between the business fair, the lectures and the Business Meeting.

The 2016 edition of the congress is considered a solutions platform to leverage business and generate ideas. For more information, visit www.abimapi.com.br.