Lay's 'Passport to Flavor' Potato Chips

Company: Frito-Lay

Date Introduced: July

Distribution: National

Suggested Retail Price: $3.29 per 7.75-oz. bag for Lay’s Wavy Greek Tzatziki, Lay’s Brazilian Picanha, and Lay’s Chinese Szechuan Chicken potato chips; $3.49 per 8-oz. bag for Lay’s Kettle Cooked Indian Tikka Masala potato chips

Product Snapshot: Lay’s debuts four global flavors. For a limited time, the “Passport to Flavor” line is celebrating popular cultures from all around the world. These new, diverse flavors include Lay’s Brazilian Picanha, Lay’s Chinese Szechuan Chicken, Lay’s Wavy Greek Tzatziki and Lay’s Kettle Cooked Indian Tikka Masala. All four international flavors are now available in retail stores nationwide.

This webinar will examine variables factoring into nutritionally improved candy sales, including ingredients, label claims, and alternative sugars. Better-for-you options remain top of mind for consumers who are searching for indulgences, but in a healthier format.