PHIVEbar

Company: Phive Bar

Date Introduced: February

Distribution: National

Suggested Retail Price: $35.88 for case of 12

Product Snapshot: This natural snack bar brings a new gluten-free superfood that’s packed with nutrients. PHIVEbar is created by former NFL quarterback Kyle Boller and his wife, former Ms. California Carrie Prejean. Each bar is derived from an ancient recipe using the PHI ratio found within nature. With no artificial ingredients or GMOs, the product comes in three flavors: Original, Blueberry and Peanut.

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This webinar will examine variables factoring into nutritionally improved candy sales, including ingredients, label claims, and alternative sugars. Better-for-you options remain top of mind for consumers who are searching for indulgences, but in a healthier format.