Hostess Key Lime Slime Twinkies

Company: Hostess Brands

Introduced: June

Distribution: National

Suggested Retail: $3.99

Product Snapshot: Hostess Brands and Sony Pictures have teamed up for a collaboration to celebrate the July 15 theatrical release of Ghostbusters with a limited-edition flavor and packaging, Key Lime Slime Twinkies, available at grocery stores. Single-serve Twinkies and multipack Twinkies will feature the “No Ghost” sign.

This webinar will examine variables factoring into nutritionally improved candy sales, including ingredients, label claims, and alternative sugars. Better-for-you options remain top of mind for consumers who are searching for indulgences, but in a healthier format.