PowerBar Reduced Sugar ProteinPlus Bars

Company: PowerBar Inc., St. Louis

Introduced: November

Distribution: National (Wal-Mart)

Suggested Retail: $1.25 for a 2.12-ounce bar

Product Snapshot: PowerBar, a Post Holdings brand, added a second flavor to its Reduced Sugar ProteinPlus bar line in November. Chocolate Peanut Butter joins Lemon Poppy Seed, which launched in October. Reduced Sugar ProteinPlus bars are made with 20 grams of high-quality protein, 2–3 grams of sugar and 200 calories. According to the company, the bars are great as a healthy snack between meals or after a workout.

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This webinar will examine variables factoring into nutritionally improved candy sales, including ingredients, label claims, and alternative sugars. Better-for-you options remain top of mind for consumers who are searching for indulgences, but in a healthier format.