Pure Genius Brownie and Blondie

Company: Pure Genius Provisions, Brooklyn, NY

Introduced: March

Distribution: Northeast (in-store), national (online)

Suggested Retail: $3.49 for a 2.5-ounce brownie or blondie

Product Snapshot: According to Pure Genius Provisions, its Chocolate Chunk Blondie and Deep Chocolate Brownie are made with whole, non-GMO garbanzo beans—not bean flour—enabling each treat to offer 3–4 grams of protein and 3–4 grams of fiber. The products also contain real food ingredients such as maple syrup, certified gluten-free oats, unsweetened cocoa, gluten-free chocolate and pure flavor extracts. Calorie-counting consumers will appreciate that each single-serve brownie and blondie has only 200 calories, while those with food sensitivities or committed to eating healthier will appreciate that both products are nut-free, soy-free and gluten-free, as well as vegan and kosher.

This webinar will examine variables factoring into nutritionally improved candy sales, including ingredients, label claims, and alternative sugars. Better-for-you options remain top of mind for consumers who are searching for indulgences, but in a healthier format.